Google's Eric Schmidt recently had to know that mobile phones should be free - but full of advertisements. The idea that computers could be but actually them free of charge, is almost as old as the realization that computers exciting main reason is because they can form a network: The Advertising-PC was born, but he could still not become established. Because unlike many software applications in which an ad-funded solution in vain seems acceptable, the idea that one's computer is constantly fed with advertising, seem daunting. Mobile banner ads: talk for free thanks to advertising? And so may now also the idea of Eric Schmidt to go: Still, the flood of spam and advertising tolerable on phones. With SMS spam and banner ads on the display should be the medium of mobile phone, it quickly from the most intimate one of the most intrusive means of communication. If the amount of advertising acceptable on a computer screen in the form of a banner quite as long as it takes not much more than a tenth of the screen, probably a mobile phone display offers just enough space for an advertisement. In addition, the navigation on your mobile still relatively difficult, which is also the "click away" of advertising space can be an imposition.
Acceptable Alternative "Mobile Ads"
So why someone like Eric Schmidt expresses an idea that has, for example, German mobile operators appear almost as a crime? Google has in recent weeks had pushed further and further into the previously reserved for agencies and media companies selling advertising space. Test markets, Google has just left the only known text and video ads, but also print ads and radio spots. Google should therefore feel it as a shortcoming to fill in the mobile content is no similarly dominant position as the network - And this, although with Google Search, Earth, mail and personalized home pages is really well represented, and with the "Mobile Ads" who actually has found a way, has displays plausible and value-added (clickable phone numbers) to the phone to bring.
search and advertising
find As Eric Schmidt, on the one expected that the income from advertising on mobile phones in the future which will converge in the core business of Google, the traditional Internet, but also admits that neither plan itself vain phones, or from its partners to have heard of such plans, the strategy behind the demand for mobile phones in vain look really just like this: Google is planning to Network providers that use such as in the products sold by the mobile phones Google home page, on advertising revenues to beteiligen.Eine variant of this approach is the recent cooperation with the high-end mobile phone provider Helio, which so far mainly by his "MySpace" The phone is known: On the "Helio Drift" said Samsung phone with GPS function Google Maps pre-installed and allows the immediate detection of their own position.
In yet relatively undefined flow of users on the mobile Internet, such collaborations should contribute from Google's point of view primarily to establish himself there, a synonym for searching in general. And he who seeks, finds advertising.
[ Spiegel Online ]
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