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Karl Pall and the mobile phone business Google'sche

"We have to organize the world"

Karl Pall, Austria's newly appointed manager of Google, in his first appearance on Thursday, the new Google services presented. Among other things, is a flight simulator , based on the Google Maps service and Earth, in preparation. "We try a lot, we try it and hope that it will also try the user," said Pall. Among the 71 products to date the search engine giant - which are most used to varying degrees - is thus always add something new. In the Swiss office he had recently met a farmer, says the Austrian Pall, the mitprogrammiere based on a Google Earth flight simulator.

The Google-centric world view must

Why are so many trying to break a product that is explained in Google's world view on the example cellular Sun WAP browser on music downloads and mobile TV to be all of sales, "so far disappointing," Quite apart from ring tones, Pall says and points to a study commissioned by Google in mobile phone users who have 3-G-capable phones.

New phone service

Even this group show very little willingness to pay for additional mobile services even further. Google will be its new phone service, a kind of interactive travel and restaurant guides based on the Google Earth and Maps services, thus providing for free. Google Mobile Web Search

The mobile phone business because a business could be done with Web services for mobile phones forever, like the advertising pie among the media is still not properly distributed. Currently, the share of the Internet amounts to the total media consumption in the active groups about 20 percent. On the downside, on average, compared to only just under five percent of total ad volume that would appear on the web. In Austria there were even less than three percent of all advertising expenses, so Pall on.

"The world organization"

Although he officially less than two weeks as Google's acts Austria Manager, the company motto, Pall always been on it: "We want to organize the world We know we are still far away. it, but we are on the way there. "

Coca-Cola to Google

Karl Pall recently was managing partner of the mobile marketing company 12snap, where he was responsible for the development of the Central European office. He previously worked for Coca-Cola executive in marketing function in many countries. Pall's first appearance in his new role was on at the seminar organized by the U.S. Embassy, American Chamber of Commerce and the BA-CA Symposium "Trends in Telecom '06" Thursday.

[ Future Zone ]